Words matter. Communicating is about what you say and how you say it.

In the 1960s when Brian Wilson was writing the Beach Boys’ biggest surfing hits, he would sit at his piano with his bare feet in a tray of sand. Closing his eyes, he imagined he was on a sun-kissed Californian beach surrounded by tanned teenagers enjoying the greatest time of their lives. The songs born of this experience are among the catchiest and most memorable ever committed to vinyl.

Copywriters do this kind of thing every day for their clients. Well….nearly. I don’t mean write hit records, although some of us probably do. I mean we pretend to be someone else, somewhere else. We listen to our clients’ ideas, we ask questions to determine their motives and aspirations, and we think about the target audience. Then we craft the right words with the right tone to stir the desired reaction.

I Get Around…

An NCTJ-qualified journalist and copywriter, I’ve been using well-chosen words to help B2B and B2C clients of all sizes increase their bottom line for many years, and I can help you too. From bid responses and business reports to articles for publication, presentations for pitches, marketing campaigns and much more besides, I can help sell your ideas.

Help Me Rhonda…

A lot of companies don’t have enough work to keep a writer busy full time, but everybody needs an expert sometimes. And there’s no shame in that. It’s a bit like when you need a song to help your spirit soar; you can head for the shower or you can offer yourself up to the sound of the surf

Getting good vibrations? Call me. Wouldn’t it be nice… 07818 798997