Words matter. Communicating your brand, product or service is about what you say, and how you say it.
Having a freelance copywriter at your fingertips works wonders for your organisation. It means you get the benefit of an experienced writing professional without the financial overhead. It also gives you someone to call on at any time, which is particularly useful when you have a last-minute deadline.
Copywriting is dead – long live Content writing!
While it’s true that content writing is a plucky young upstart by comparison, never underestimate the importance of copywriting. If you’re launching a new model for example, you’ll want to shift some units lest your backers become twitchy. And the way to achieve this is with a well-crafted sales message that drives action.
But if you want to be the word on everyone’s lips, then content reigns supreme. You’ll need a writer who knows where to find the hot topics of the day and write relevant pieces that feed the conversation. They’ll also need to know where to hang these shining gems to gain maximum exposure and push interest in your area of expertise.
In either case, you’re in the right place.
For the last five years I’ve been honing messages for B2B and B2C clients of all sizes. With experience in print and digital, including SEO and social media, I’ll bring clarity to your brand, product or service.
And if your focus is purely content, I’ll give you help and advice with marketing and promotion.
To find out how I can add value to your business, please call 07866 975193.